WSB Inspiring Woman: Sarah Bin Saeed – Blend Culinary Institute

WSB Inspiring Woman: Sarah Bin Saeed – Blend Culinary Institute

Tell us about yourself? 

I spent several years as an Audiologist helping people improve their quality of life. But I was bitten by the “entrepreneurial bug” and was inspired to open Saudi Arabia’s first-ever Culinary Institute focused on delivering a fun, interactive experience for corporate teams, families, couples and groups of friends. 

What brought you to Riyadh? 
I’m a Saudi born and raised in Riyadh.
How did you get inspired to start Blend Culinary Institute? 
I wanted to create a culinary institute where gourmets, food lovers and cooking enthusiasts could have fun while learning the art of cooking from well-known, highly reputable Saudi and international chefs. And I love it! It’s great to see people blending the pleasures of cooking and being together, and I feel lucky to be a part of it!
What do you do at Blend Culinary Institute? 
I’m the owner of the culinary institute, but I work there as well doing a variety of things from organising classes, to helping clients during the show.
What is a typical day like for you?
A typical day is being a working mom with a busy schedule. The juggling. The feeling of always being pulled in different directions. But there’s also the good stuff, like my wonderful friendships with my team, the satisfaction I get from my career.

What do you enjoy the most about your work?

I’m a huge people person, and I love being part of fun valuable moments in Blend where you can see the results instantly in their dishes and on their faces.

What is the hardest part about your work?

Like any career it has its downside, whether it’s coping with tough clients, trying to manage your time effectively, dealing with self-doubt or the inevitable chore of taking care of the business side of things. In any job, there are varying unpleasant or difficult parts. How I deal with it is by keeping a positive attitude.

How do you balance being a mum/ a spouse and a working woman? 

I don’t. After many hours of self-reflection and conversations with friends and family,  I’ve found a recipe for success with life-work integration rather than work-life balance. For me, it’s not about striving for a perfect balancing act but rather integrating across all aspects of life so you can bring your whole self to everything you do. 

Tell us about your journey of finding a job in Riyadh.

As I mentioned previously, I used to be an audiologist. But I didn’t find myself much in the medical field. So, I decided to figure out what I like and started with organizing little classes and I found something new there.

What advice would you give women considering starting their own business/ OR seeking employment in the Kingdom?

Follow your passion, do your research on how to start this particular business, develop a full business plan, and most importantly consider your time management.

Where can creative women go to network in Riyadh?

Several places.


Do you have a quote or motto that you live by?

Nothing happens to you, it happens for you. So, don’t get so busy making a living that you forget to make a life.


Contact Information & Social Media


Instagram: blend culinary

Snapchat: blend culinary

Twitter: blend culinary

Phone number: +966583676105


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