By Saima Nadeem
Let’s talk about INSTAGRAM today. It’s the trending topic this year because, in the last few years, Instagram has been growing tremendously and I am surprised. If you are a blogger, having an Instagram profile is a must nowadays. More than 1 billion active users use Instagram monthly. So, to strengthen your brand, using Instagram is a strategy you shouldn’t miss.
Whenever anybody asks me about blogging, I tell them to grow their social media along with building their blog. I started blogging in February 2018 and right at that time, I started using Instagram. From a handful of followers, I grew my follower’s number to 10k plus in this one year.
You can do that too if you want to. But that’s true that Instagram keeps changing its algorithm so sometimes post reach is good and sometimes not but here I am, sharing 10 ways to grow your Instagram. I will tell you 10 practical ways to increase your followers organically no matter what’s the algorithm of Instagram.
1-BENEFIT FROM INSTAGRAM STORIES
More than 400 million users daily use Instagram. The Instagram stories have better reach as compared to other social media networks. People love watching stories of their favourite bloggers. You can take full advantage of this feature and interact with your followers more. Tell your followers whatever you are doing, feeling and going to do. You can use different filters and how can I forget about boomerang videos. They are my ultimate favourite. When somebody asks me about Instagram growth, I always tell them to focus on their stories.
2-FIND OUT THE CHOICES, LIKES, AND DISLIKES OF YOUR AUDIENCE
I know you must be thinking about finding out choices of your audience? Sounds weird, right!
But let me tell you, if you literally find out what does your audience like to see, you will grow tremendously. People love watching relatable stuff. If you are a style blogger, you cannot talk about your cooking all the time. You should be talking about styling, fashion and stuff like that. Find out which posts get more love and why they are more liked by people. This is really important if you want to grow big.
3-CONNECT YOUR SOCIAL MEDIA TO YOUR INSTAGRAM
I always suggest bloggers connect their social media so that they can get the audience from everywhere. Don’t just focus on Instagram or only Facebook. You can simply turn on the option under your posts if you want to share the post on other social media channels. It will save time and will increase the post reach. This will definitely help people around other social media networks to see your blog. Trust me, just try this and you will love the results.
4-ALWAYS ADD GOOGLE LOCATION TO YOUR PHOTOS
I know most of us skip that part but this is so important. Whenever you post something, make sure the geotag is on. People should know where this post is coming. People love to follow others from the same place or city. So don’t miss the chances of getting followers from the same location. Next time when you share a photo or even a story, add a location.
5-CHOOSE AN INSTAGRAM FEED THEME
If you follow all of the above ways, congrats because people would be loving you already. But make them fall in love with your theme and your Instagram feed even more. You can choose so many filters, themes, applications for this purpose. But people love consistency so you should consider this.
6-LIKE/COMMENT ON OTHER BLOGGERS POSTS FROM THE SAME NICHE
How can you expect others to come and comment on your photos when you don’t even go and like their photos? Think about it. It makes sense. Extract a few minutes and like or comment on a few photos from a fellow blogger. It will build your trust, build a connection and people will get to know about you and may follow you by looking at your comment.
7-START A HASHTAG CAMPAIGN AND ASK OTHERS TO DO IT
I recently started a campaign “what’s in my bag?”. It went viral and people loved it. I know it was not something very new but it was new for me and for many bloggers in my niche. Everyone loved doing that and guess what, I got more than 1500 genuine followers in just one week. But the hashtag could be about anything that you feel like doing. Encourage others to use it and share posts or stories.
Social media is called social media for a reason you gotta be social if you want to grow and build an audience. So, leave comments on other posts, praise others good points and stay in touch with people who are in the same niche. Building connections mean you should have a tribe of your own who have your back. Recently a blogger lost her account and Instagram deleted her insights and all. Her fellow bloggers helped her build her account and she had so many bloggers who pushed her and had her back. See? This is what I am talking about.
9-RUN A GOOD GIVEAWAY
People love free stuff. I mean come on, who doesn’t love to get some free goodies? I do. So if you want your followers to love you more, try running a contest for them. As a token of appreciation, just to thank them for all their support and love they give you. Ask them to tag their friends, share your post on their stories and encourage them to be more active. Giveaways work wonders sometimes. But make sure you are giving away some relevant stuff to your followers. If you have a beauty blog, don’t just give away kid’s stuff. Lol.
10-COLLABORATION OVER COMPETITION
Last but not least, this point is my favourite. I am happy to see the recent rise in trends of collaborations among bloggers. You can ask other Instagram users in your niche to collaborate with you. Take off stories and tag each other. Tell the audience about the other blogger and let them tell about you. This is an awesome way to share audience that benefits everyone who is in the collaboration. I love to collaborate and over these few last months, I have collaborated with so many other bloggers from the same niche, from a different niche and the results were amazingly good.
So these were the 10 ways to grow your Instagram if you are a blogger. Do you know any other tip or trick that worked in your blog growth? Do share with us. I would love to hear from you. I hope you loved reading this post if you did, don’t forget to share this with your friend bloggers.