Leveraging Facebook business for entrepreneurs

Leveraging Facebook business for entrepreneurs

Welcome WSB members & readers from the summer break. For the next few months, I plan to feature an article talking about a social media channel you can leverage to grow your business. This month, I am focusing on Facebook business, a handy, mostly free tool to popularise your business. Over 2 billion people use Facebook every month and you may even attract global customers and fans.

Here are a few ways you can use Facebook to communicate with existing & potential customers:

Facebook Page: As a local business, you can create a Facebook Page which only requires you to create a Page Name (ideally similar to the name of your business), choose a business category, add a couple of pictures (your Logo and a campaign or business pic) and a Call to Action Message – Contact Me, Book an appointment etc. And you are all set with your very own Facebook Page. You can then decide what to post – a photo / a video / a milestone / feeling / activity/ offers / events etc. Post regularly at least daily to attract customers. You can also post in relevant Facebook and What’s app Groups to popularise your page.

Facebook Messenger: Turn on Facebook Messenger for your Page to be able to easily respond to customers. Over 1 billion people are using Facebook Messenger every month.

By communicating through Messenger, you can:

  • Have conversations with people directly from your Facebook business Page.
  • Privately answer questions or concerns from customers about your business, their orders or anything else.
  • Let people know when you’re available to answer their messages and Page comments and messages.

Facebook Events: One of the useful things you can do is create a Facebook event (either visible only to your group or public) where you can list special offers or an actual offline event you are hosting like a Book sale. Events let you organize and respond to gatherings in the real world with people on Facebook. You can create or attend an event for anything from a birthday dinner, a store opening or a charity fundraiser. When you create an event, you control who can attend your event.

Facebook Groups: To build a local community around your business, you may like to tap into people’s passions and interests and create a Facebook Group. Facebook groups bring people with common interests together – travel, fashion, shopping, photography, city or even compound. You can create a Facebook Group under your Facebook Page to maximise the benefits to you but remember to post a lot of community-friendly generic content most of the time. Once or twice a week, you can promote your business in a community-friendly way (no spamming please).

Facebook Live: If you have a Facebook Page, you can create a Facebook Live Video Broadcast for your Page Fans. You can have a Live Broadcast and talk with your customers in real time. You can even respond to them by name, personalizing what you say and delighting them. Please do ensure you have a strong wifi or 4 G connection when you plan your Facebook Live Broadcast.

Facebook ads: If you have a little money to advertise your business, you may like to plan a Facebook ad campaign to target new customers or lapsed customers. Facebook ads allow you to market on Facebook, find new customers and build lasting relationships with them. Choose your audience – based on location, demographics, interests and behaviour. Then decide on your ad type – Photo, Video, In-messenger advertising etc. Set your budget –either for the campaign or per lead – and let your ad bring in new business.

I have experienced some very active Facebook Pages in the Kingdom – for eg. Tail – a pet home boarding service in the DQ and WSB.

If you would like to learn how to use Facebook effectively to grow your business, log onto Facebook Blue Print for snappy 5 min tutorials.

Read on to hear more about the world of branding & reputation in future WSB newsletters or reach out to me and we can have a chat over coffee. If there is a particular subject of interest that you want me to write about, do let me know.

Deepa Thomas-Sutcliffe is a storyteller & career communicator. You can visit her profile on Linkedin at https://www.linkedin.com/in/deepamthomas or email her on deepathomas@gmail.com

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