Welcome WSB members & readers from the summer break. For the next few months, I plan to feature an article talking about a social media channel you can leverage to grow your business. This month, I am focusing on Facebook business, a handy, mostly free tool to popularise your business. Over 2 billion people use Facebook every month and you may even attract global customers and fans.
Here are a few ways you can use Facebook to communicate with existing & potential customers:
Facebook Page: As a local business, you can create a Facebook Page which only requires you to create a Page Name (ideally similar to the name of your business), choose a business category, add a couple of pictures (your Logo and a campaign or business pic) and a Call to Action Message – Contact Me, Book an appointment etc. And you are all set with your very own Facebook Page. You can then decide what to post – a photo / a video / a milestone / feeling / activity/ offers / events etc. Post regularly at least daily to attract customers. You can also post in relevant Facebook and What’s app Groups to popularise your page.
Facebook Messenger: Turn on Facebook Messenger for your Page to be able to easily respond to customers. Over 1 billion people are using Facebook Messenger every month.
By communicating through Messenger, you can:
- Have conversations with people directly from your Facebook business Page.
- Privately answer questions or concerns from customers about your business, their orders or anything else.
- Let people know when you’re available to answer their messages and Page comments and messages.
Facebook Events: One of the useful things you can do is create a Facebook event (either visible only to your group or public) where you can list special offers or an actual offline event you are hosting like a Book sale. Events let you organize and respond to gatherings in the real world with people on Facebook. You can create or attend an event for anything from a birthday dinner, a store opening or a charity fundraiser. When you create an event, you control who can attend your event.
Facebook Groups: To build a local community around your business, you may like to tap into people’s passions and interests and create a Facebook Group. Facebook groups bring people with common interests together – travel, fashion, shopping, photography, city or even compound. You can create a Facebook Group under your Facebook Page to maximise the benefits to you but remember to post a lot of community-friendly generic content most of the time. Once or twice a week, you can promote your business in a community-friendly way (no spamming please).
Facebook Live: If you have a Facebook Page, you can create a Facebook Live Video Broadcast for your Page Fans. You can have a Live Broadcast and talk with your customers in real time. You can even respond to them by name, personalizing what you say and delighting them. Please do ensure you have a strong wifi or 4 G connection when you plan your Facebook Live Broadcast.
Facebook ads: If you have a little money to advertise your business, you may like to plan a Facebook ad campaign to target new customers or lapsed customers. Facebook ads allow you to market on Facebook, find new customers and build lasting relationships with them. Choose your audience – based on location, demographics, interests and behaviour. Then decide on your ad type – Photo, Video, In-messenger advertising etc. Set your budget –either for the campaign or per lead – and let your ad bring in new business.
If you would like to learn how to use Facebook effectively to grow your business, log onto Facebook Blue Print for snappy 5 min tutorials.
Read on to hear more about the world of branding & reputation in future WSB newsletters or reach out to me and we can have a chat over coffee. If there is a particular subject of interest that you want me to write about, do let me know.
Deepa Thomas-Sutcliffe is a storyteller & career communicator. You can visit her profile on Linkedin at https://www.linkedin.com/in/deepamthomas or email her on email@example.com